Email Marketing Strategies That Deliver Results
Email marketing strategies come in a variety of shapes and sizes, all determined by a myriad of combinations of content, products, subscribers, customers, metrics, data, and many more. With all these factors contributing to the success or failure, plus new trends and innovation happening all the time, it can be quite challenging finding any place to start. Whether starting from scratch, rethinking, relaunching, or focusing on improving upon recent success, there is a tremendous amount of time, effort, and energy required along the way.
The road to email marketing success has many paths, and hinges on numerous factors and decisions made over the course of time. The key to navigating through all these scenarios is the ability to envision, execute, and impact engagement.
Email Marketing Services
Salesforce Marketing Cloud
Salesforce Marketing Cloud is the premiere cloud-based digital marketing platform, providing marketers a fully integrated solution for developing robust campaigns and customer journeys - incorporating the use of email, mobile, social, and personalization through data and analytics.
Audience Targeting
Creating a comprehensive audience profile is the first step in developing a highly effective email marketing program. The more data points and information you are able to acquire, the more ways you are able to target and segment your audience.
Dynamic Messaging
With the use of dynamic content, there are an unlimited number of ways to target information to subscribers and customers. Marketers now have the ability to tailor their message specifically to each recipient, ensuring that their message is both relevant and engaging.
Read MoreMarketing Automation
Effective marketing automation allows you to intelligently message your audience in a strategic approach, making sure you provide them with relevant content at the right time in the lead or buying process. Automated campaigns monitor audience behavior and strategically market to customers at different intervals based on their interactions.
Read MoreSystems Integration
There are numerous ways you can integrate data from your CRM, eCommerce and analytics systems with your subscriber and customer information. The aim is making sure you can effectively use that data to target your audience and develop data driven content that will impact your marketing campaigns.
Technical Advisement & Training
In order to maximize the capabilities of any email system, marketers must learn to go beyond the “basics” and effectively leverage all the functionality offered. There are often a number of features within a system that go unused, not because marketers don’t want to use them, but because they don’t know how to use them.
Read MoreRecent Projects & Clients
Magazines
Health & Fitness
Nutrition & Wellness
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Interviews, Articles & Press
About Mike Welthy
Email remains at the forefront of effective marketing strategies, and continues to be the focus of individuals and companies looking to increase acquisition, generate sales, and deliver ROI. Even as social and mobile have grown rapidly in adoption and visibility, email has continued to outperform them is total users, engagement, and conversion. Today’s email marketer must fully understand the behaviors and patterns of their audience to effectively convey their message through email, mobile, social media, and online.
For the past 10 years, I’ve been involved in all aspects of email marketing – creative design, technical evaluation, systems integration, marketing operations, and campaign strategy.
I work with companies to help them build an integrated email program that utilizes a combination of analytics, behavioral data, and audience interactions to create a personalized one-to-one relationship with each subscriber and customer.
Having previously worked in both marketing and technology roles, I understand the operational hurdles that arise when trying to simultaneously integrate a new email system with existing technology while attempting to still execute on all of your marketing plans. As a Marketing Director for a number of companies, I was responsible for overseeing and managing the strategy, development and execution of enterprise-level email marketing programs in the publishing, lifestyle, health & wellness, and entertainment industries.
If you're starting from scratch, rethinking, relaunching, or focusing on improving upon recent success, I have the necessary experience, expertise and vision The key is balancing the art and science of email marketing — understanding what your audience wants, developing a relevant message, and having the technology to be able to execute your plan. to bring your email marketing program to life.
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Questions & Additional Information
Location & Contact Information
Based in New York City, I work on-site and remotely with companies located in New York, New Jersey, Connecticut, and Washington D.C.
If you would like more information about the work I do or specialized services and solutions, you can contact me by phone, email or by completing the contact form.